Want to drive more traffic to your online shop?”
This is something most eCommerce Shop owners need to address at some point!
Have you spent a massive amount of time and effort to get your shop up and running and when you launch all you hear are 'crickets'? No sales!
Have you been running your shop for a while and found your growth has stalled?
Maybe you've built a million dollar business and you want to take it to the next level!
No matter if you're trying to attract your first customer or your 10,000th customer, generating more traffic to your online store is a crucial part of growing your business.
If your site is optimized correctly, getting more traffic to your site could mean more customers and more sales.
Here’s 5 great ideas to help drive more traffic to your website and help convert them to sales.
1. Search Engine Optimisation (SEO)
Your online shop is just a beautiful webpage if no one can find it.
SEO is the technique of making your page, or products, appear in the top of the results when potential customers are searching online.
It’s important that your shop appears at, or near, the top of the search results, especially given around one third of clicks go to the top organic result on Google.
SEO is not easy but when done correctly will have long lasting benefits for your online shop and your business.
I’ve put together a brief summary of what’s involved with the basics of SEO.
You can find it here. <<Basics of SEO>>
2. Content Marketing
Most people think of Content Marketing as just a Blog. There’s more to it than that.
Creating informative, interesting and engaging information you will attract more visits to your shop and potentially convert them into sales.
There are many ways to connect with your customers with great content including videos, podcasts, ebooks and helpful guides.
You can position yourself as an industry leader by providing informative original content and build a community around your brand. You can deliver posts and guides your customers will find interesting and relevant. You can even include topics around your products.
Content marketing also gives you the opportunity to dominate the search results by including high traffic keywords and phrases. Including relevant keywords and phrases is the best way to get to the top and have an advantage over your competition.
3. Paid Advertising on Social Media.
SEO is a great sustainable long-term strategy for ensuring your website and products appear at the top of search results.
When you are first starting out, or when you want to go to the next level, paid advertising tends to have an ‘instant hit’ when you are building the traffic to your shop.
Paid social media ads let you produce highly targeted campaigns which send tailor-made ads to potential customers who are more likely to click on your products and purchase. A highly targeted and relevant social media campaign will increase traffic to your site and is another important ranking factor.
The various social media platforms can be used to target different geographic and demographic areas.
The main social media platforms you should consider are:
Facebook is the largest social media platform. With over 1.7 billion monthly users there are endless opportunities to reach new customers and send them to your online shop.
You can use Facebook to target a wide range of criteria including location, interests, behaviour and many others. The power of Facebook includes re-targeting people who have previously visited your site and, maybe, not bought.
Instagram is a very popular platform, especially with the younger group, aged between 15 and 35 who make up 73% of its users.
This is a great platform to use if your market is a younger audience.
Research shows that 93% of people who use Pinterest use it when preparing to buy and 52% have purchased a product online after finding it on Pinterest.
It’s a great platform to advertise on if you are in, or looking to break into, Niche markets like DIY, crafts or fashion.
4. Contests or Giveaways
Contests and Giveaways are great ways to quickly increase the traffic to your site. Prizes and rewards provide a powerful incentive for getting both current and potential customers to engage with your shop.
Unlike SEO, which is a long-term customer attraction strategy, contests and giveaways can give your business a ‘quick boost’ and gives you the opportunity to re-target the visitors through other channels.
Influencers are highly trusted people who have established a large following so getting them to feature your products is a highly effective way to increase your traffic and exposure.
Research confirms 92% of customers value word-of-mouth recommendations from people they trust over any other form of advertising.
More Traffic equals More Customers
That’s a brief summary of some highly effective tactics which will help you drive more customers to your site and potentially turn them into sales.
You then have the opportunity to turn them from casual shoppers into returning customers and ‘raving fans’.